Filling the Idea Gap

Ideas are the lifeblood of business. Ideas are important to gain a competitive advantage, increase operational efficiency, or improve company culture. However, there is an idea gap, as most companies do not invest in brainstorming.

Out goal at Primal Idea is to fill the idea gap.

To fill this gap, we have an expertise with both Inspiration and Ideation. There is a symbiotic relationship between them. Inspiration provokes a team to think different and ideation is leading a brainstorming session to generate actionable ideas.


Empathetic Provocations

Empathy is one of the keys we use to unlock a team’s imagination. Empathy is about pinpointing human desires that will inspire your team to think different and designing opportunities from a customer’s perspective. Below are two methods we use to pinpoint desires.

Uncover Hidden Social Desires

Desires are hidden within today’s social conversations. We uncover these desires by mining social conversations through a method called Social Ethnography. Think of Social Ethnography like social listening on steroids. It is one-part social listening tool, one-part consumer psychology, and one-part category knowledge.

The goal of this method is to pinpoint customer desires. These desires are used in a wide range of brainstorming sessions from product innovation, creating brand experiences, and increasing brand relevance.

Unlock the Power of Shopper DNA

Retail empathy is about uncovering core motivations driving shopper decisions. By marketing to these different motivations, you not only increase relevancy, but you also will increase your market share. This is the premise behind Primal Shopper.

Inspired by Myers-Briggs, Primal Shopper is the discovery of innate motivations guiding our shopping decisions. Think of these motivations like our Shopper DNA. This DNA is predictable and persistent across brands and product categories.


Take Your Collaboration to a New Level

The Da Vinci approach is designed to maximize team collaboration and creativity through an entertaining brainstorming training approach.

Create a Positive Collaborative Culture
Great ideas are consistently generated by a positive collaborative culture. The Da Vinci approach inspires teams through positive brainstorming methods to maximize team collaboration and creativity.

Lead a Team to Maximize Their Creativity
We help train people on how to lead a successful brainstorming session. The Da Vinci methods will help you architect a session to focus your team, inspire them, elevate their thinking to the next level, and if need be, shake it up a bit.

Primal idea

Interested in learning more? Drop us a line or connect on LinkedIn.